Objectives
- Build a conversion-focused website experience
- Generate qualified leads through Meta Ads
- Improve lead quality and reduce low-intent enquiries
- Optimise campaigns to improve acquisition efficiency
Meta Ads case study · Holistic Wellness & Experiences
How Signal7 Generated 2,200+ Meta Ads Conversions for a Holistic Wellness Brand
From wellness discovery to client acquisition: a conversion-focused Meta Ads ecosystem combining audience strategy, creative experimentation, website optimisation and lead qualification.
Timeframe: March–August 2026
Meta AdsWebsite OptimisationMeta PixelGoogle Tag Manager
From clicks to customersConnected
2,200+Meta Ads Conversions
200+Website Conversions
14%Website Conversion Rate
80%+New Clients Acquired Through Meta Ads
15%Meta-Generated SQLs for In-Person Sessions
About the client
About The Inner Shift
The Inner Shift is a holistic wellness and spiritual guidance platform offering online and offline experiences across meditation, yoga, tarot, astrology, Reiki, sound healing, coaching and more.
The brand approached Signal7 to strengthen its digital presence, generate qualified leads and improve Meta Ads performance.
Objectives & challenges
What We Set Out to Solve.
Key challenges
- Website needed stronger UX, CTAs and conversion flows
- Highly competitive wellness and spirituality category
- New brand competing against established players
- Need to improve lead quality, not just lead volume
- Limited budget required efficient campaign optimisation
Our strategy
One Connected Acquisition System.
Website Optimisation
Refined UX, customer journeys, CTAs and conversion points to create a smoother path from discovery to enquiry.
Meta Ads
Focused campaigns around high-potential sessions, audience intent and different stages of the customer journey.
Creative Strategy
Developed research-led creatives and messaging aligned with specific audience needs and offers.
Lead Qualification
Introduced qualification-focused Meta Lead Forms to improve lead quality and filter low-intent enquiries.
The journey
From Clicks to Customers.
- Discover
- Explore
- Trust
- Enquire
- Qualify
- Convert
Signal7 connected the ad, website and lead journey to create a more measurable and conversion-focused acquisition system for The Inner Shift.
More results
The Same System, Different Businesses.
TRASSIR India
B2B Security Technology & AI2,500+Meta Lead Conversions
40%Reduction in Cost Per Lead
35%Increase in Webinar Attendee Rate
15%Increase in Sales Qualified Leads
Naturopathic Clinic, Ontario
Healthcare · Serves clients across Ontario, Canada10%+Average Website Conversion Rate
9%Google Search Lead Conversion Rate
8%+Meta Sales-Qualified Lead Rate
50%Increase in New Patient Count
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