Build
Created a dedicated webinar landing page and conversion journey.
B2B case study · Security Technology & AI
Turning a Webinar Into a B2B Lead Generation Engine
How Signal7 helped TRASSIR India generate qualified demand through a targeted Meta Ads strategy.
Timeframe: January–September 2026
Meta AdsWebinar Landing PageAudience StrategyMeta Pixel + GTMLead Qualification
The funnelConnected
2,500+Meta Lead Conversions
40%Reduction in Cost Per Lead (CPL)
35%Increase in Webinar Attendee Rate
15%Increase in Sales Qualified Leads
About the client
About TRASSIR
TRASSIR is a security technology company offering AI-powered video surveillance, video analytics, cameras, VMS, access control and related security solutions. For India, TRASSIR wanted to use webinar-led marketing to reach relevant B2B audiences and generate qualified demand.
The challenge
Complex B2B Audiences. No Measurement Foundation.
- No proper Meta Pixel and conversion tracking infrastructure at onboarding.
- No dedicated webinar landing page; campaigns relied on direct lead capture.
- Existing lead-generation activity needed stronger audience and campaign strategy.
- Complex B2B audiences spanning multiple industries and professional roles.
- New brand competing in an established Indian security technology market.
Our strategy
Build. Target. Create. Track. Optimise.
Target
Segmented audiences by relevant industries, interests, job roles and professional profiles.
Create
Developed research-led creatives focused on industry challenges and webinar value.
Track
Implemented Meta Pixel and Google Tag Manager for conversion measurement.
Optimise
Used lead quality, CPL and attendance signals to improve campaign efficiency.
The funnel
From Ad to Sales Opportunity.
- Meta Ads
- Webinar Landing Page
- Registration
- Lead
- Webinar Attendance
- Sales Opportunity
The Signal7 impact
From Lead Volume to Qualified B2B Demand.
Signal7 transformed webinar promotion into a measurable B2B acquisition funnel, connecting audience strategy, landing-page experience, lead qualification, conversion tracking and campaign optimisation.
Strategy. Digital. Growth.
More results
The Same System, Different Businesses.
The Inner Shift
Holistic Wellness & Experiences2,200+Meta Ads Conversions
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14%Website Conversion Rate
80%+New Clients Acquired Through Meta Ads
Naturopathic Clinic, Ontario
Healthcare · Serves clients across Ontario, Canada10%+Average Website Conversion Rate
9%Google Search Lead Conversion Rate
8%+Meta Sales-Qualified Lead Rate
50%Increase in New Patient Count
Running webinars, events or B2B campaigns?
Turn Demand Into Qualified Opportunities.
Tell us what you’re trying to grow. We’ll identify where the opportunity lies.
30-minute strategy conversation